creative strategist building cohesive brand worlds — visual, verbal & digital.
serving the NYC metro area & beyond
Become the brand you dreamt of building .
There's a version of your brand that stops people mid-scroll. The kind that makes a potential client think, 'this is exactly who I've been looking for.' I build that version.
With a background in marketing strategy and a strong creative eye, I approach every project as both a design problem and a business one — because a brand that only looks good is only doing half its job. Whatever you're building, it deserves both.
Services I Offer
Squarespace websites built to convert.
Visual identity that means business.
Content that shows up and stands out.
Lindsay Wells
is a multidisciplinary creative who brings a strategist's eye to every design decision — because how your brand looks is inseparable from how it performs. She works with founders and growing businesses across web, social, and brand identity to enhance their digital presence.
Recent
Projects
Bakeries in Stockholm. Pilates studios in Malibu. Coaches, founders, and creatives in between. Every one built like it matters — because it does.
full website build from scratch
Dagmar Consultancy | PR consultant | visit site →
full website build from scratch | ongoing website support
LA Sculpt | fitness studio | visit site →
full branding & logo design package
LA Sculpt | fitness studio | visit site →
website redesign from existing site
Sugar Mama’s Sweet Shop | bakery | visit site →
branding refresh
Sugar Mama’s Sweet Shop | bakery | visit site →
website redesign from existing site | ongoing website support
Indago Technologies | software | visit site →
full website build from scratch | basic branding package
Prep & Poise | education | visit site →
one-page website build from scratch
Own Your 20s Deck | ecommerce | visit site →
"Second time working with Lindsay and of course she didn't disappoint. LOVE her quality of work, communication, and cooperation. She wants to make sure that you are satisfied."
nicki herbert - founder, own your 20s deck
"Working with Lindsay (on a second project!) was, once again, fantastic! Her ideas, communication, quality of work, and responsiveness to feedback were incredible. It was truly such a pleasure!"
jill lekstutis - founder & principal, red hospitality consulting
"I am so glad I got to work with Lindsay! She was an absolute dream to work with, and I would wholeheartedly recommend her to anyone considering it! From the very beginning, Lindsay stood out from other freelancers on this platform. She came in strong right off the bat: detail-oriented, thorough, proactive, and incredibly clear in her communication throughout the entire website rebuild process. She completely transformed my website from “meh” to WOW in just a few weeks. I’m beyond happy with the final result, and my website now looks far more polished, professional, and true to my brand than it ever did before. Working with Lindsay was such a positive experience, and I truly couldn’t be happier with what she created. Way to go Lindsay!
aliyah lerstrom- founder & baker, sugar mama’s sweet shop
Let’s Talk
You've got something worth building. Let's make sure the world sees it that way too.